Thursday, May 14, 2020

Implementation of Fishers Model in the Supply Chain...

Introduction Market globalization, intensifying competition and an increasing emphasis on customer orientation are regularly cited as catalyzing the surge in interest in supply chain management. Against this backdrop, effective supply chain management is treated as key to building a sustainable competitive edge through improved inter and intra-firm relationships (Seuring et al 2003). A range of benefits has been attributed to supply chain management, including reduced costs, increased market share and sales, and solid customer relations (Langabeer 2007). There is one paper which presents a major contribution to the field of supply chain management and this is Fisher’s What is the right supply chain for your product?†¦show more content†¦To battle this challenge, the company is using an accurate response model which is a good example of implementation of a responsive supply chain strategy. The model tells the company exactly how much of each style to make early in the production season. This approach has cut the costs of both overproduction and underproduction in half-enough to increase profits by 60%. Implementation of Fisher’s model, therefore, includes three basic steps. Determine the nature of your product, decide about your supply chain priorities, and as a last step, employ a matrix to formulate the ideal supply chain strategy. A critique of Fisher’s model As Seuring et al (2003) state, the Fisher’s paper has influenced the supply chain literature in a great extent. While reference is more often made to the supply chain dimension and the separation of responsive and efficient supply chain, the product related dimension also played an important role in the development of further concepts. This influence can be primarily seen by the number of subsequent papers that build upon it. These papers have analyzed Fisher’s model from the different angles and pointed out some weaknesses and limitation of this approach. A critique of the model as it appears in the presented assignment will be therefore built on three main approaches. The first one is an empirical test of the model which hasShow MoreRelatedSupply Chain for Competitive Advantage5791 Words   |  24 PagesCROCS: REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN FOR COMPETITIVE ADVANTAGE BHOOSHAN PARIKH CBS FTMBA 2008-09 OPERATIONS MANAGEMENT TERM PAPER 3/16/2009 Case Study This paper analyses and discusses the supply chain process of Crocs Inc. in a competitive and dynamic footwear industry. 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